SPECIALTY FOOD ASSOCIATION

They say nothing brings people together like food and this 360 campaign was no different. 

After getting to write video scripts, banner ads, subway ads, web copy, sponsored content, product copy, bus wraps, billboards and store displays for the organization’s massive annual summer 2015 Fancy Food Fair in New York, we saw a dramatic spike in interest. The work increased website traffic by 70%, increased retail partner sales of specialty products during the campaign by 45% and created overall brand recall above 10% in the NYC metro area. 

It's always fun seeing your work out in the wild but it's even better when the campaign is as big a success as this one.