Citi 

Working on the Citi account for almost two years has given me the chance to work closely with several teams within the global brand as well as several of their partners (Amazon, Hilton, Apple, Costco) to concept, execute, test and fine-tune several email, display and social campaigns.

We succesfully launched new services like Quick Lock with fun Facebook posts, announced the expansion of Citibike stations in several NYC neigborhoods with situationally aware OOH, created interactive quizzes, helped new customers learn about all their benefits, rewards and app features in email campaigns, and overhauled the tone of literally thousands of servicing emails, SMS messages and push notifications.