Zarbee's Naturals

I worked on a few different campaigns for Zarbee’s vitamins, probiotics and cough soothers but they all focused on the company’s biggest differentiator: the purity of their ingredients.

In some campaigns, we used the actual ingredients in art paired with copy riffing on the theme in web content, banner ads, and social posts. In others, we wrote radios spots and sponsored posts. 

In one campaign, we found some pretty cute "experts" to tell us what they thought of some of the weird ingredients some companies use.

One of the more fun projects I had on the account was getting to create a very corny fake Twitter handle (HF Corn Syrup) so I could pretend to troll the official Zarbee's account in an effort to raise awareness about how much processed sugar is in things that are supposed to be healthy (and how Zarbee's uses nothing but honey).