Vita Coco

While at Madwell, I helped pitch a contest to boost Vita Coco's typically slower winter sales that riffed off their “Stupidly Simple” tagline with Stupidly Simple New Year’s Resolutions.

The idea was basically just incredibly obvious and punny ways to get healthy (and get prizes) while shopping.

In-store activations were tied to digital, social and OOH work all leading to the cash and tropical island giveaway.